Privacy Policy

Last Updated: January 2026

makemelaugh.org.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at makemelaugh.org.uk (the "Site"), including all related content, functionality, and services offered on or through the Site.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

We may collect information about you in a variety of ways. The information we may collect on the Site includes:

• Personal Data: Name, email address, telephone number, postal address, and other contact details you voluntarily provide when contacting us or subscribing to our services.
• Technical Data: Internet Protocol (IP) address, browser type, operating system, referral source, and pages visited.
• Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: How you interact with our Site, including time spent on pages, links clicked, content viewed, and search queries.
• Device Information: Device type, unique device identifiers, and mobile network information.

How We Use Information

We use the information we collect for several purposes:

• Analytics: To understand how visitors use our Site and to improve user experience and functionality.
• Affiliate Tracking: To track affiliate commissions and verify valid referrals to partner casinos and operators.
• Site Improvement: To analyse trends, monitor Site performance, and enhance our services.
• Communications: To respond to your inquiries, send newsletters, and provide updates about our content.
• Marketing: To send promotional materials and personalised offers where you have consented.
• Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
• Fraud Prevention: To detect, prevent, and address fraudulent activity and security issues.

Cookie Policy

Our Site uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us recognise you and remember your preferences.

Types of Cookies We Use:

• Essential Cookies: Necessary for Site functionality, security, and basic operations.
• Analytics Cookies: Help us understand how you use the Site through services like Google Analytics.
• Affiliate Tracking Cookies: Track your interactions with partner casino links to ensure accurate commission attribution.
• Marketing Cookies: Used for targeted advertising and retargeting campaigns.
• Third-Party Cookies: Placed by our partners and service providers for analytics and advertising purposes.

Cookie Opt-Out Options:

• You can configure your browser to reject all cookies or to notify you when a cookie is sent.
• You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
• For marketing cookies, you can adjust your preferences through our cookie consent banner.
• Please note that disabling essential cookies may impair Site functionality.

Third-Party Links

Our Site contains links to external websites, including partner casinos and affiliate operators. We are not responsible for the privacy practices, content, or policies of these third-party websites.

Important Notice: When you click on affiliate links to partner casinos, you are leaving our Site and entering websites operated by independent third parties. We strongly encourage you to read the privacy policies and terms of service of any external website before providing personal information or creating an account.

We do not control, endorse, or assume liability for the practices of third-party operators. Any information you provide to partner casinos is subject to their own privacy policies, not this policy.

Your Rights

Depending on your location, you may have certain rights regarding your personal data:

UK/EU Residents (GDPR):

• Right of access: Request a copy of personal data we hold about you.
• Right to rectification: Request correction of inaccurate personal data.
• Right to erasure: Request deletion of your personal data (subject to legal obligations).
• Right to restrict processing: Request limitation of how we use your data.
• Right to data portability: Request your data in a portable format.
• Right to object: Object to certain processing activities, including marketing communications.
• Right to withdraw consent: Withdraw consent for data processing at any time.

To exercise these rights, please contact us using the details provided in the Contact Us section below.

US Residents (CCPA/CPRA):

Residents of California and other US states with privacy laws may have rights including the right to know, delete, and opt-out of the sale or sharing of personal information. Please contact us for more information on how these rights apply to you.

Other Jurisdictions:

We comply with applicable privacy laws in your jurisdiction. Please contact us if you have questions about your rights.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

• Account Information: Retained while your account is active and for a reasonable period thereafter.
• Analytics Data: Typically retained for up to 26 months.
• Affiliate Tracking Data: Retained for the duration necessary to process commissions and resolve disputes.
• Marketing Data: Retained until you unsubscribe or withdraw consent.
• Legal Obligations: Data may be retained longer if required by applicable law or for legal proceedings.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: privacy@makemelaugh.org.uk
Website: makemelaugh.org.uk
Address: makemelaugh.org.uk, United Kingdom

For UK residents, if you believe we have violated your privacy rights or if you are dissatisfied with our response to a data subject request, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to This Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, where required by law, by obtaining your consent. Your continued use of the Site following such changes constitutes your acceptance of the updated Privacy Policy.